THE PROJECT: SXSW 2018 once again brought creatives and innovators to Texas; and smart, together with Mercedes Benz and me Convention, was right in the middle of it all – treating festival attendees to inspiration and entertainment across the city.
THE TASK: Create a go-to spot and festival’ish program to make visitors interactively experience the brand’s vision regarding the future of urban mobility and smart housing. Moreover, develop a splendid visual spectacle and talk-of-town PR stunt that boosts brand awareness on site but also reaches smart fans all over the world via Social Media.
MY ROLE: Curating and executing brand activations in collaboration with other Daimler brands and agencies, local vendors, SXSW and City authorities.
ClientsmartAgencyK-MB Agentur für MarkenkommunikationYear2019