CURRICULUM VITAE

As Head of Brand Strategy and Brand Management my goal at Telefónica is to develop our B2C brands in Germany even further – with special focus on and dedication for o2.

As a Brand Strategist at Telefónica o2, I collaborate with specialists from Go2Market, Customer Experience and UX to create new products, services and campaigns – based on customer insights, data and a touch of fairy dust and strategic surprise.

The M4F Award (Marketing For Future) is Germany’s first award for climate-positive marketing: This year, the competition once again honours creative marketing efforts that explore new ways to break through conventional patterns of consumption, change consumer attitudes, and put sustainable choices in a positive light.

Developing the strategic baseline and playbook for iglo’s ambition to tap into the field of direct-to-consumer (DTC) business to establish its own e-commerce platform under the umbrella of iglo & friends.

Creating a stage- and entertainment-concept (including sound design, films and animations, treatments and timelines for the choreography of dynamic cars on stage) for the presentation of three new electric Audi models to be introduced during a row of Audi retailer meetings and training events. Later on quickly switching to fully digital concepts and productions in course of the pandemic.

Supporting and consulting Messe München and all local stakeholders in their mutual endeavor to become the new venue for the International Mobility Show (IAA), hosted by the German Association of the Automotive Industry (VDA) – with success!

New Mobility World and IAA Conference are bringing together technology firms, the automotive industry, startups and disruptors to discuss and re-build mobility and transport. During Frankfurt Motor Show the IAA Conference launches discussions on hot topics such as artificial intelligence, smart cities, connectivity, and clean power.

Utilize the Mercedes-Benz Brand Ambassador Camp as a content platform for the all-new EQC. Guide and direct a content-production unit of 55+ people to create approx. 300 pieces of live contents, including a wide range of individualized assets for real-time playout on social media.

Volkswagen is entering a new automotive era with the I.D. family: for the first time, the brand is launching a family of 100% electric vehicles. The I.D. lineup ranges from the compact I.D. and SUVs such as the ID. CROZZ to the I.D. BUZZ, a reinvention of the legendary Bulli.

SXSW 2018 once again brought creatives and innovators to Texas; and smart, together with Mercedes-Benz, was right in the middle of it all – treating festival attendees to inspiration and entertainment across the whole city for a full week.

Development and orchestration of an audience-grabbing campaign that evokes enthusiasm and identification among smart fans, employees and a wider public in celebration of the 20th anniversary of smart in 2018.

Coordinating the content production of Spotify`s biggest hyperlocal brand campaign in Germany, yet – consisting of more than 90 programmatic OOH ads and a series of videos for an activation at big music festivals, on Snapchat, Youtube and Facebook.

If you visited the SXSW this year you had the chance to meet up with music lovers, tech heads and urban futurists at the house of smart – a pop-up filled with inspiring talks, trendsetting demos, live music gigs and multi-sensory experiences around the future of urban living and mobility.

Working as Senior Consultant for agency K-MB and Daimler brand smart. As part of K-MB’s brand experience team this role includes the creative development of international BTL campaigns and product launches as well as the initiation of cooperations with other forward thinking brands.

Assigned as Senior Project Manager by agency concept X to organize and execute the retailer-summit of Volkswagen Group Fleet International, which is held every year to invite around 1.000 executives and key-account-managers of the major fleet customer business at Volkswagen.

Working as Interim Account Director for VCCP to help develop the new brand-campaign of BILD, Europe`s biggest media outlet. The position includes steering an interdisciplinary team of around 20 experts on the agency side, devising workshops, holding presentations and allocating budgets.

Working as content producer for agency concept X in course of the major merger-event of Generali Deutschland. In this regard staging the event`s opening-ceremony as well as planning and executing several videos and animations for the event incl. storyboarding, copywriting and production.

Building up and leading the Berlin based office of concept X group which is specialized in brand-building and strategic communications for B2B and B2C companies such as Deutsche Telekom, STRATO, mirapodo, dbb deutscher beamtenbund and Münster University.

Acting as freelance strategist for the Berlin based strategy agency diffferent (yes, with three “f’s”) and accomplishing product- and brand-positioning-projects for clients such as Audi, Volkswagen and Sennheiser.

Executing projects for KMS TEAM, Munich, in the range of brand building and corporate-design-development. In this context engaged in activities for clients such as Porsche Motorsport, DESERTEC Foundation and Hypo Real Estate.

Working as Account Planner and Consultant for concept X with a clear focus on experiential marketing for clients such as Schmitz Cargobull, Postbank, NRW.BANK, Sparda Bank and Watt Deutschland (EnBW).