THE CLIENT: smart is a brand of Daimler that has helped to redefine what makes a great city car. It’s agile enough to navigate even the most complex urban environments — and perfectly shaped to find parking just about anywhere. It’s nimble. It’s a green solution. And it’s fun to drive.
THE TASK: Introduce the all new smart BRABUS in European cities such as Hamburg, Vienna, Rome and Valencia and create a contemporary urban adventure that lets people experience the new car in an intensive yet playful way.
MY ROLE: Coming up with the idea of Europe`s first mobile live escape game and steering all internal and external partners involved to make the roadshow go live (e.g. gameplay development, set design, stand construction).
ClientsmartAgencyK-MB Agentur für MarkenkommunikationYear2017