A freelance brand strategist helps businesses define their brand positioning, create brand identity systems, and develop brand playbooks and marketing strategies — without the overhead of a full agency.

I love agencies, don’t get me wrong and I work for them a lot. However, working with a freelancer can combine the creativity of a top agency with the flexibility and speed of a solo consultant. You get senior-level expertise in brand strategy, identity, and marketing — without the bureaucracy or high costs of large agencies.

Yes. I’m based in Bali but work with many clients in Berlin, Europe, and the Middle East. Thanks to the time difference, my “Overnight Alchemy” approach lets me advance brand strategy, identity, and playbook projects while you sleep — so you wake up with progress in your inbox.

A brand playbook is a practical guide that defines how your brand looks, sounds, and behaves. It covers your identity, messaging, and marketing rules so your team and partners can create consistent, impactful communication.

Jan Berndt has developed brand strategies and creative projects for global brands like Mercedes-Benz, Apple, Spotify, Audi, O2, and leading agencies such as DDB, BBDO, and Serviceplan.

You can reach out via the Contact page to discuss your project. Whether you want to grow your business, need a revamped brand strategy, or a new identity system, the first step is a short call to define your needs.